Friday, March 19, 2010

Challenge the thinking !!!

Random Entry Idea: Choose an object at random, or a noun from a dictionary, and associate that with the area you are thinking about.

Provocation Idea: Choose to use any of the provocation techniques - wishful thinking, exaggeration, reversal, escape, or arising. Create a list of provocations and then use the most outlandish ones to move your thinking forward to new ideas.

Challenge Idea: Ask the question "WHY?", in a non threatening way, why something exists, why it is done the way it is. The result is a very clear understanding of WHY? which naturally leads to fresh new ideas. The goal is to be able to challenge anything at all, not just items which are problems.

Concept Fan Idea: Ideas carry out concepts. Systematically expands the range and number of concepts in order to end up with a very broad range of ideas to consider.

Disproving: Based on the idea that the majority is always wrong (Henrik Ibsen, Galbraith), take anything that is obvious and generally accepted as 'goes without saying', question it, take an opposite view, and try to convincingly disprove it. You will be surprised about how much makes better sense the opposite way than it is usually done.

No comments:

Post a Comment